Maria Safronova
Product designer
Making complex
products
feel clear
and alive
5+ years designing everyday digital products for millions with clarity + empathy
5+ years designing everyday digital products for millions with clarity + empathy
feel clear + alive
Making complex products
tap to see the person behind the pixels
A playful concept for choosing drinks by mood instead of scrolling through a long menu — with instant feedback, taste directions and drink customization
My role
Created the product concept, AI-generated visuals, motion pieces and a vibe-coded mini app
A playful concept for choosing drinks by mood instead of scrolling through a long menu — with instant feedback, taste directions and drink customization
My role
Created the product concept, AI-generated visuals, motion pieces and a vibe-coded mini app
Accounting product for Mexican businesses, built from scratch for SMBs and entrepreneurs
My role
Mapped complex CFDI (invoices) and bookkeeping logic, designed key product flows, and shaped the interface from scratch
Accounting product for Mexican businesses, built from scratch for SMBs and entrepreneurs
My role
Mapped complex CFDI (invoices) and bookkeeping logic, designed key product flows, and shaped the interface from scratch
A digital loyalty subscription for drivers:
cashback, car services, and a clearer alternative to a physical card
My role
I turned an early product idea into a structured MLP: positioning, entry points, user scenarios, mechanics, visual direction, and stakeholder alignment
A digital loyalty subscription for drivers:
cashback, car services, and a clearer alternative to a physical card
My role
I turned an early product idea into a structured MLP: positioning, entry points, user scenarios, mechanics, visual direction, and stakeholder alignment
Online banking redesign:
a major redesign of T-Bank’s desktop and mobile web banking platform, built into a full third platform alongside iOS and Android
My role
I redesigned key mobile web and desktop banking flows, aligned them with the app, and prepared design guidelines for development.
For the first 6 months, I was the only designer on a team of 80+ developers
payments screen
tap to see before
bank card screen
tap to see before
Online banking redesign:
a major redesign of T-Bank’s desktop and mobile web banking platform, built into a full third platform alongside iOS and Android
My role
I redesigned key mobile web and desktop banking flows, aligned them with the app, and prepared design guidelines for development.
For the first 6 months, I was the only designer on a team of 80+ developers
notes & talks
Designing in crisis: how we redesigned the online bank
(article)
Redesigning online banking: visual decisions and team setup
(meetup talk)
